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April 10, 2020

March - the month the world changed. Here in the UK anyway. Our friends in Italy, Spain and China started lock-down ahead of us. As we adjust to the new normality, what does the Covid-19 pandemic mean for marketing?

Many companies have shied away from the c-word in their campaigns (as The Drum noted)...

July 9, 2019

Dark social - no, not one of those hip restaurants that makes you eat in the dark, but a marketing term that describes the unknown. It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. 

People are increasingly sharin...

May 29, 2019

As the days lengthen and the temperatures rise, it’s time to up your game for this summer’s marketing campaigns.

Whether it’s days out, garden furniture or changes to the menu, most businesses experience a shift in focus come the summer. And that’s why planning your campaigns now is essential if you...

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