May 29, 2019

As the days lengthen and the temperatures rise, it’s time to up your game for this summer’s marketing campaigns.

Whether it’s days out, garden furniture or changes to the menu, most businesses experience a shift in focus come the summer. And that’s why planning your cam...

August 8, 2017

WHAT ROLE DOES CONTENT PLAY FOR BRANDS?

A new Meaningful Brands® study by the Havas media group asked this question.

The findings? Sixty percent of all content created by brands is “poor, irrelevant or fails to deliver”.

The Havas study analysed 1,500 global brands, more...

August 7, 2017

The digital detox is an oft-quoted theory these days, the break from tech meant to help us sleep, focus and work more efficiently, as well as being vital for our mental health.
 

The American Marketing Association ran an interesting article about the ethical line that c...

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March 23, 2018

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