July 9, 2019

Dark social - no, not one of those hip restaurants that makes you eat in the dark, but a marketing term that describes the unknown. It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms....

August 21, 2018

Are your customers other businesses rather than consumers? The social media promotional approach for B2B differs to that of B2C? How?

For B2C audiences, you deal directly with the “decision-maker”; the person who ultimately decides whether or not to buy your products or...

May 10, 2018

When Tim Martin announced that he was giving up Wetherspoon’s social media accounts a few weeks ago, many business owners sighed enviously.

Did the thought, “Go, Tim. What exactly DOES social media do for me, except act as a giant time suck?” float through your mind?...

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March 23, 2018

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