GUEST POST: 22 Rules for Writing Copy for Your Website

October 20, 2017

Are you in the process of writing copy for a new website? Perhaps you’re considering rewriting your current site to improve your conversion rate?


Whatever your circumstance we’ve put together this infographic to help you get your words right. It contains 22 super helpful tips which I’ve summarised below:

 

  • Write a stellar headline

  • Be a problem solver

  • Keep it punchy

  • Keep it conversational

  • Be Yourself

  • Research

  • Write to your ideal reader

  • Highlight benefits

  • Sell the experience

  • Understand the knowledge gap

  • Know your keywords

  • Don’t keyword stuff

  • Create a convincing call to action

  • You’re making first impressions

  • Get personal

  • Use lists and subheads

  • Write in short paragraphs

  • Eliminate stopping points

  • Consider a mobile reader

  • Make it easy to take action

  • Write first, edit later

  • Know when a second set of eyes will help

 

Take this post as an example - It contains short and sweet sentences that you won’t get lost reading plus some easy to read bullet points that you can scan through.

 

And to finish a nice looking graphic to reinforce and supplement the point. Hope the infographic helps!

Author - Mark Walker-Ford

Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.

 

 

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