Are you in the process of writing copy for a new website? Perhaps you’re considering rewriting your current site to improve your conversion rate?
Whatever your circumstance we’ve put together this infographic to help you get your words right. It contains 22 super helpful tips which I’ve summarised below:
Write a stellar headline
Be a problem solver
Keep it punchy
Keep it conversational
Write to your ideal reader
Sell the experience
Understand the knowledge gap
Know your keywords
Don’t keyword stuff
Create a convincing call to action
You’re making first impressions
Use lists and subheads
Write in short paragraphs
Eliminate stopping points
Consider a mobile reader
Make it easy to take action
Write first, edit later
Know when a second set of eyes will help
Take this post as an example - It contains short and sweet sentences that you won’t get lost reading plus some easy to read bullet points that you can scan through.
And to finish a nice looking graphic to reinforce and supplement the point. Hope the infographic helps!
Author - Mark Walker-Ford
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.