What's your story? That's what people what to know.
Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you’re based or how much time and/or money you spend on your campaigns - your story must be robust, honest and transparent.
Your brand story is not just a catchy tagline that’s pasted on the side of a bus to attract attention for a week or two. Your story is the foundation of your brand and a strategy for future growth.
But why do some ideas spread while others fade away?
Successful marketing campaigns tell us a story that we believe in, but most importantly, a story that evokes emotion. Tears, laughter... fear even.
Everything you do to market your business is another paragraph, page, or chapter of your story. Craft a narrative that carries a strong message inside of it, and it’ll be hard for people to forget it!