Does your business use video in its content marketing strategy? If not, it’s wise to consider it. We live in an increasingly visual age and video is where it’s at when it comes to searching for products and services.
Figures show that in 2017, people watched an average one and a half hours of video a day, with some 15 percent of them watching more than three hours a day. This provides plenty of opportunity to connect with potential customers.
Other relevant information includes the fact that most people (72 percent) say they would rather watch a video to learn about a brand or product than read about it.
Increase in traffic and sales
And if you need further convincing, some 76 percent of marketers think video has helped them increase sales and traffic to their website, while 80 percent feel video has increased the time people spend on their website.
If you think about it, the preference for watching rather than reading makes sense. With a video, you can convey trustworthiness and quality better than you can with words alone. A video can feature a person talking. It will give people a flavour of someone’s personality or their passion for their product or service.
You can use video anywhere and everywhere. Put it on social media and if your content is well thought out enough, enjoy the benefits of peoples’ love to share. Or insert it in a newsletter where it will go directly to the people most likely to view it. It can form the basis of content for your blog and of course it’s great on your website.
If you run a niche business or sell unusual items, YouTube is THE place to be. Your video will garner attention for your services and products as its dual function includes search engine use.
More importantly... video doesn’t need to be long, complicated or expensive to be effective!
Source: The State of Video Marketing in 2018