As the days lengthen and the temperatures rise, it’s time to up your game for this summer’s marketing campaigns.
Whether it’s days out, garden furniture or changes to the menu, most businesses experience a shift in focus come the summer. And that’s why planning your campaigns now is essential if you want to get ahead of the competition.
Devise a content plan for your social media marketing and ensure you have great photos, infographics, videos, blogs and articles to back whatever you’re pushing. And don't forget... it's summertime, so people are more likely to be outside - ensure your campaigns take account of this and time your messaging appropriately.
Uncertainty over Brexit has affected the holiday companies, with the likes of Thomas Cook reporting fewer bookings for holidays in Europe. More people have elected for staycations this summer, which is good news for tourism-focused UK businesses. Seek out ways to take advantage of the home-stayers.
Here are some other ideas to inspire your summer marketing:
Sunday 16 June
Special offers, dad-themed days our or meals or competitions can all inspire your marketing efforts. Gift ideas are always welcome as many people struggle to know what to buy men…
The Summer Solstice
Friday 21 June
Mark the summer solstice by celebrating the longest day of the year.
Monday 1 July to Sunday 14 July
If you sell strawberries and cream, you’re laughing. Hotels and restaurants can mark the occasion with special offers on cream teas. Sports equipment and leisure centres can also piggy-back on summer’s biggest sports event. Competitions to win tickets for the finals are another idea that could garner you plenty of attention. Otherwise, support for British hopefuls will be well received.
Summer is festival season in the UK. There are the biggies such as Glastonbury (June 26-30) and the Edinburgh Fringe (August 2-26), to more niche events, such as the Big Festival (eats and beats) in the Cotswolds (August 23-25). Festivals offer a wealth of opportunities—from attendance, to themed giveaways (tickets or tents), why not find one local to your area and work out what you can do with it?
Summer bank holiday
Monday 26 August
The Notting Hill Carnival is the August bank holiday’s most well-known event, but there’s no reason your business can’t capitalise—offers, useful giveaways and sales all work well on bank holidays.
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