The 'Social Media Jungle' - A Social Media Managers Playground
What platform should you be on? What does the latest update mean? How do we know which insights to look at? Too many questions, too little time…
As any small business owner will tell you, time’s a precious commodity and social media is one ginormous 'time vacuum' - especially when you've got zero idea what you’re doing.
A social media manager will know when to post, where to post it, what to say, what the insights mean and how to tweak your content strategy based on the latest stats and updates, to increase awareness of what you do and maximise traffic to your website.
The role of social media manager is a relatively new one, created in response to the rise in dominance of Facebook, Twitter and Instagram, and while huge corporate companies can afford to employ someone in-house, most SMEs opt to outsource to social media specialists for a dedicated amount of hours a week.
The first task? to put a plan in place - identifying target customers and establishing a content schedule. A well-planned social media strategy helps brands create awareness, build a community, and drives sales, and since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works.
A social media manager will also know which platform is most relevant for your business, products and services. While newbies on the block can look tempting (TikTok, anyone? 💃🏼), if your target audience isn’t hanging out there... then why bother.
Using platforms to best effect
But if TikTok could be a valuable tool for your business, then a social media marketing manager’s job is to keep up-to-date on how new platforms like this work and how they can be used to best effect.
They will support your promotions and special deals and offer insight into any paid marketing so this can complement what your business does on other channels. Businesses who adopt a joined up approach to their PR, marketing and social media campaigns are proven to be more successful in leapfrogging their competitors and making their voices heard.
And if you’ve ever had to respond to queries via your social media channels, you'll understand that they can be difficult conversations to manage, but a social media manager will work with you to pull together engagement policies, listening and responding to your audience wherever they are.
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free,
tell others about you.”
- Bonnie Sainsbury, Social Media Smarter
Post Content With Purpose
It can sometimes be a struggle to think up content to post day in, day out... never mind week after week. Outsource to a social media specialist and they will supply you with brilliant, imaginative ways of making people think about your company, products and services.
Don’t just post for the sake of posting – post content with purpose.
Post to connect with your audience. Post to learn more about them. Post to start a conversation. Post for lead generation. Post to drive traffic to your website. Post to build your business.
The more you do this, the faster you'll reach your goals.